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Business » Enterprise & Development A method of data collection in which interviewers in a shopping mall stop or intercept a sample of those passing by to ask them if they would be willing to participate in a research study; those who agree are typically taken to an interviewing facility that has been set up in the mall where the interview is conducted.
Gnó » Fiontraíocht & Forbairt Modh bailithe sonraí ina stopann agallóirí i siopalann roinnt áirithe de na daoine atá ag dul thar bráid chun a fhiafraí díobh an mbeidís toilteanach a bheith páirteach i staidéar taighde; de ghnáth, tugtar iad siúd atá toilteanach chuig saoráid agallóireachta atá curtha ar fáil sa siopalann agus cuirtear faoi agallamh ansin iad.