Coffee is the world’s largest commodity crop, but traditional, environmentally sustainable cultivation methods are quickly being lost. The UNDP-GEF initiative works with coffee companies worldwide and major producers in South and Central America on pilot activities. It aims to increase the annual volume of coffee grown with sustainable practices, as certified by the Rainforest Alliance, a project partner, from 30,000 metric tons to 500,000 metric tons, or 10 percent of the total global market.