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Airgeadas 1. (Ginearálta) An próiseas trína bhforbraíonn fo-aonaid eagraíochta airíonna áirithe, mar fhreagairt ar riachtanais a leagann a bhfothimpeallachtaí orthu. Dá mhéid iad na difríochtaí idir airíonna na bhfo-aonad, is ea is mó an difreáil. 2. (Margaíocht) Modh margaíochta a úsáideann déantóir chun dlúthionannas a chruthú i margadh ar leith. Cuirfidh an déantóir saghsanna éagsúla den earra bunúsach céanna ar fáil, faoin ainm céanna, in earnáil áirithe earraí, agus sa tslí sin beidh an réimse iomlán earraí san earnáil sin á ndéanamh aige. 3. (Margaíocht) Branda a lonnú i slí a léireoidh nach ionann é agus brandaí atá i gcomórtas leis, chun íomhá shainiúil a chruthú.
Finance 1. (General) The process by which subunits in an organization develop particular attributes in response to the requirements imposed by their subenvironments. The greater the differences among the subunits attributes, the greater the differentiation. 2. (Marketing) A marketing method used by the manufacturer to create close identity in a particular market. The manufacturer will introduce different varieties of the same basic item under the same name into a particular item category and thereby cover the range of items in that category. 3. (Marketing) The positioning of a brand to differentiate it from its competition and thereby create a unique image.